CLAIM THE CATEGORY.
WIN ON STORY.
Modern positioning = People + Data + AI.
OWN THE NARRATIVE
commoditization
Cost
When prospects say “You sound the same,” win-rate drops below 30 % and discounts climb past 12 %.
Story is the cheapest lever to fix both.
Our APPROACH
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Start with the humans you serve, not the features you sell.
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Nightly AI crawl spots shifts in rival messaging.
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Data-driven story spine, tested across channels before you spend a dime.
The Data: CDP+AI Layer
Modern positioning isn’t a one-off workshop—it’s story + data in a live feedback loop.
That’s why every Growth Co. positioning engagement is powered by GrōVault: a lightweight, enterprise-grade Customer Data Platform + AI layer that keeps your narrative synced to what the market is actually doing.
Collects
GrōVault pulls zero-, first-, and third-party signals—site behavior, CRM fields, NPS, win/loss intel, campaign performance—into one unified system. Nothing siloed. Nothing stale.
Computes
AI runs continuous “radar sweeps” to spot narrative drift, competitor moves, and conquest opportunities hiding in micro-segments—then flags where your story, offer, or proof needs to evolve.
Converts
The same layer turns those insights into channel-ready outputs—copy variants, subject lines, landing-page angles, ABM hooks—ranked by predicted lift. Your team tests faster, learns faster, and the results feed right back into GrōVault.
No GrōVault, no compounding advantage. In this era, a static tagline can’t outrun a competitor that rewrites their story every 24 hours—with data, not opinions. We build the pipe once, train your team, and let the intelligence compound.
Win-rate vs. top 3 rivals
↑ 17 ptsAverage discount
↓ 12 %Share-of-voice
↑ 28 %
Impact metrics
Contact us
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