CLAIM THE CATEGORY.
WIN ON STORY.

Modern positioning = People + Data + AI.

OWN THE NARRATIVE

commoditization
Cost

When prospects say “You sound the same,” win-rate drops below 30 % and discounts climb past 12 %.

Story is the cheapest lever to fix both.

Our APPROACH

  • Start with the humans you serve, not the features you sell.

  • Nightly AI crawl spots shifts in rival messaging.

  • Data-driven story spine, tested across channels before you spend a dime.

The Data:  CDP+AI Layer

Modern positioning isn’t guesswork or a one-off brand workshop—it’s a live feedback loop that runs on unified data. Every Growth Co. engagement spins up a lightweight but enterprise-grade stack that:

  1. Collects
    Zero-, first-, and third-party signals—site events, CRM fields, NPS, win/loss notes—flow into a Customer Data Platform we configure or extend. Nothing siloed, nothing stale.

  2. Computes
    Our AI models sit on top of that CDP to spot narrative gaps, competitor moves, and micro-segments worth a new message or offer. Think nightly “radar sweeps” that flag positioning opportunities before your rivals see them.

  3. Converts
    The same layer auto-generates channel-ready copy variants, subject lines, and ABM hooks, ranked by predicted lift. Your team tests refined messages—in hours, not weeks—and the results loop straight back into the CDP.

No CDP, no AI layer, no deal. Because in 2025 a static tagline can’t outrun a data-driven competitor who rewrites its story every 24 hours. We build the pipe once, train your team, and let the intelligence compound.

  • Win-rate vs. top 3 rivals
    ↑ 17 pts

  • Average discount
    ↓ 12 %

  • Share-of-voice
    ↑ 28 %

Impact metrics

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!